AI Insights · Timothy · March 2023
Top 5 Ultracasual Games on iOS in the UK - Q1 2023
Discover the performance trends of the top 5 ultracasual games on iOS in the UK during Q1 2023, including weekly downloads, revenue, and active users.
In the first quarter of 2023, the ultracasual gaming category on iOS in the United Kingdom saw some notable performances from the top 5 games. Here’s a closer look at their trends in weekly downloads, revenue, and active users, based on data from Sensor Tower.
Balls'n Ropes by Rollic Games maintained a steady number of weekly downloads, starting at around 14.2K at the end of December and tapering off to about 5.1K by the end of March. Revenue peaked at $301 in early January but showed a declining trend thereafter. Active users saw a consistent performance, peaking at nearly 28.4K in mid-March.
Fill The Fridge!, another title from Rollic Games, had a fluctuating download rate, reaching a high of 16.5K in late December and ending the quarter with around 8.2K. Weekly revenue demonstrated some variability, peaking at $393 in late December. Active users peaked at about 70.4K in late December, with a noticeable dip to around 41.3K in early January before stabilizing.
AMAZE!!! by Crazy Labs saw its weekly downloads start at 15.6K at the end of December, dropping to around 11.1K by the end of March. The game had a modest revenue peak of $49 at the end of March. Active users began at 51.4K in late December, fluctuating before ending the quarter at around 42.2K.
Draw it from Kwalee Ltd experienced a drop in weekly downloads from 15.9K in late December to around 6.1K by the end of March. Revenue showed a slight increase, peaking at $548 in late December. Active users saw a significant dip from 35.3K in late December to around 16.9K by the end of March, with a brief peak of 22.1K in mid-March.
ASMR Simulator-Makeover&Relax by Tap Q Games had a steady download trend, starting at 1.3K in late December and ending at around 3.9K by the end of March. Active users consistently increased throughout the quarter, starting at 6K in late December and peaking at 36.3K by the end of March.
For more insights into the performance of these and other ultracasual games, visit Sensor Tower.
